Customer Loyalty Solution with a Twist!

Customer service increases customer satisfaction to drive customer loyalty and retention. Countless marketing academicians, professionals and statisticians have reiterated the fact that it costs more to acquire a new customer than to retain an existing one. A 2 percent increase in customer retention can earn same profits as a 10 percent reduction in operating costs. In various surveys with CEO’s, loyalty and retention has been stated as their #1 management challenges. Clearly, loyalty programs are vital for companies to grow their businesses in the face of increasing product parity and intensifying competition.

Technology

BrickRed’s Loyalty Application Framework is a web based expert software application that enables companies to create and quickly launch flexible, fully customized loyalty programs. Our framework provides you with the business logic and technology essential for implementing and managing a successful loyalty program. Our framework enables you to put your loyalty program, for merchants, customers and administrators, on the Internet—quickly, efficiently and economically. Front end of the system is divided into various sub-modules:

Administration iZone

Administration iZone allows the loyalty service provider to manage various customers and merchants in the loyalty system. In this internet zone, administrators can:

Merchant iZone

A member’s only website for various merchants (in multiple merchant loyalty solutions) with personalized access. Merchants can view and administer account information, manage offers, special programmes and other short-term customized promotional activities. In Merchant iZone, merchants can:

Customer iZone

A suite of customizable Web-based services, customer zone gives your customers access to a password-protected, "members-only" Web site, where they can access real-time account information. Members can view account information, edit profiles and redeem online 24 x 7. Information on new offers, special programmes and other short-term customised promotional activities is also available. In Customer Zone, program customers can:

Host Server

The central server of the loyalty application framework is available in various flavors depending upon the clients needs. System can be configured for various types of usages:

POS Application

Point of Sale applications are configured as per system requirements and the host server configurations. POS applications are available both for magnetic stripe card based systems as well as smart card based loyalty applications. Technology wise, POS applications are available for various well known terminals like Axalto’s Magic series and Verifone terminals. Standalone PC based applications are available for stores with PC infrastructure availability. Customized POS applications can be developed which can be integrated with existing POS terminals/infrastructure and ECR’s.

Features

Along with the features discussed in various sub sections above, we have various differentiating features that set us apart from our competitors.