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BrickRed developed a complete online travel portal for a UK Client that specializes in hotel and airlines bookings through their web application. It was a case of parallel development where in one team was dedicated to maintain the client?s running application while the other team developed a highly scalable and robust solution from scratch to take care of client?s growing needs. Since BrickRed could take care of most of client?s maintenance needs, their expensive internal resources were able to focus their energy with BrickRed?s product team resulting in software that was very well received and appreciated by the end customers. Client was able to significantly reduce the time-to-market and the development costs of its new application by outsourcing to BrickRed.
About the Client
The UK-based Client is one of the largest online travel solutions company dealing with hotel reservations, airline reservation, airport-transfers, travel insurance and air-tickets. They sell their services through their website and use their web services to sell their products through partners and affiliates.
The Business Need
The Client registered a huge popularity with their business model that was successfully offering travel related services to almost all popular tourist destinations around the world. Their existing web application that was the core business platform was registering huge popularity although the technology used therein was complicated and not robust enough to provide services simultaneously to the increasing number of customers. The lack of a multi-threaded approach to aggregate products from the various suppliers lead to increasing customer dissatisfaction and had started to hurt revenues. Further the web application was not multi-lingual and that was a deterrent for attending to wider needs of people from diverse regions of the world. The client wanted to enhance their existing capabilities and develop a more scalable, multi-lingual solution to address the growing needs of the business. They were unable to find competent resources with in their tight budgets in UK leading to hampering of potential growth of the organization.
The Solution
Initially the relationship between the Client and BrickRed started with maintenance of their existing software services and web applications. Later the client, impressed with BrickRed's performance, asked BrickRed to cater to a comprehensive range of solutions to address scalability issues with multi-threaded approach for aggregation and to add multi-lingual support to simultaneously address a wider customer base. Altogether new product was firmed up that had a well designed architecture and documentation enabling it to arrest all issues that were impacting business growth. One team managed the existing application while a second team worked in close collaboration with the client to develop new portal based on latest technologies and framework.
Technologies
- .NET 1.1/2.0
- SQL Server
- Windows 2003
Benefits
- About 50% reduced development cost
- Faster turnaround time
- Robust & Scalable product
- 300% growth in revenues in just 4 months of launching
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Testimonial
BrickRed not only assisted us in maintaining our older product but also did a tremendous job in carrying out the joint software requirement specification and development of the new product. Senior resources were just not focused on technical aspects of the system but had good business sense which helped in development of not just scalable and robust system but also a highly user friendly application.
Client's CTO
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