New Product Development
We understand that a product development is way more challenging than any custom application development and thus it requires altogether a different mindset. Our mature processes, experienced people and a product mindset are perfectly suited to meet the challenges of any product evolution within budgets and the planned business timelines. We work closely with our clients in an integrated model thus bringing transparency, accountability and visibility to the development efforts.
It is important to plan and execute a product development with a different approach and it becomes even more important to understand the challenges. The table below depicts a comparison of key challenges in a product development in comparison to a custom application development:
| Product Development | Custom Development |
| Constantly Changing Requirements | Requirements are much more fixed |
| Stringent and business impacting timelines as schedules are promised to investors and customers. | Timelines are much more comfortable and may not always result in revenue loss directly |
| Uncontrolled user environment thus making testing a very critical piece | Environment is much more predictable so much easier to develop and test |
| High focus on functionality, but even higher on Code quality and design | Primary Focus on functionality. |
| Version controlling may be complex, as end usage may be on different versions of the software. | Generally there is just one version which is being used by all user group |
| Very low tolerance for defects as that impacts not only the existing customers but future growth as well. | Small defects do not result in any significant loss. |
| Every development resource has to have a high quality standards and experience in order to produce scalable and robust product. | The complete team may have mix up experience levels and still come up with an application within budgets and timelines. |
| Knowledge Retention leads to higher productivity and thus lowers the cost of the engineering efforts with time. | Though knowledge retention is helpful, but may not be a key parameter. |
Product development requires high quality people, a sincere approach and planning, technical depth and last but not least a vast experience. On some of these parameters, BrickRed has set high unparalleled standards differentiating it from rest of the companies. Some such differentiators are -
Dedicated Research Wing:
BrickRed has a strong R&D focus and has invested in a dedicated ‘Technology Specialist Group’, assisting clients with on-demand expertise and also ensuring that the engineering team is continuously updated on the upcoming technologies and trained on the best practices.
Highly Active in Open Source:
BrickRed and its research oriented technical staff are currently contributing in more than 10 popular open source projects. In fact BrickRed is the leading developer in 2 open source projects, which are fast becoming very popular.
Patented Tools and Processes (Patent still Pending)
Another validation of our “Product Mindset” is the fact that some our internally developed tools are so unique that we have filed patents for some of those. One of them is our highly popular cloud based “Performance testing Suite”.
Great People
BrickRed hires some of the best people around the area (our hiring ratios are 17:1 – 1 person out of 17 is selected). We have a remarkably low attrition rate of 13% on average for last 5 years, which is less than half the attrition percentages of the Indian IT industry.
Awards – not 1, not 2 but plenty of them
BrickRed has been rated as one of the Best Places to Work (#34) by one of the leading economic magazines in India, placing it above the leading names in the market and region. This award is a testimony of the efforts BrickRed puts in cultivating a a fun filled yet a professional work culture.
If you are interested in knowing more, please get in touch with us.